GROW YOUR BUSINESS WITH A
GOOGLE ADS AGENCY
Reach out to potential customers when they search for businesses like yours on Google Search and Maps.
You only pay for results, e.g., when someone clicks through to your website or calls your business.
Start growth journey with a Google Ads partner
Google Ads specialists
We understand why Google Ads is one of the most used online marketing channels and its results ensure its continued popularity.
When Google Ads is set up correctly, the ads target the customers who are looking for a specific product or service very precisely, and visitors from it are often quite far in their purchase process. Therefore, we can quickly see if the effort is profitable for your business.
Win market share with Google Ads
Right now, Google Ads is the best tool for generating leads and online sales.
Google Ads ensures that your ad gets top placement in attractive searches, allowing you to show customers relevant ads as they move around the internet.
Our solutions are always developed in close collaboration with our customers to ensure the best possible results.
W360 is a Certified Google Ads Partner
What does this mean for your business?
Our certified Google Ads employees are Google Ads specialists and assist in setting up your company's Google Ads campaigns. We do it so that the budget and return match, thereby providing maximum effect with a better ROI. Start your growth journey with a dedicated Google Ads agency.
Google Ads Specialist Disciplines
The 3 branches of Google Ads
Optimization of Your Platform
Additional Services for Google Ads
Google Ads, formerly known as Google AdWords, is more than just an online advertising service; today, it is the main gateway to a modern digital marketing strategy.
Imagine this: Every time someone searches for a product or service that your business offers, your ad for your service or product is among the first they see. With Google Ads, your business can be at the top of the search results, right when customers are actively searching for what you offer and are most ready to purchase.
With Google Ads, we can also tailor your ads to specific demographic data, geographical locations, interests, and much more. This ensures that we can target precisely the people most likely to convert into loyal customers.
Based on a Pay-Per-Click (PPC) model, it also means that you only pay when a potential customer clicks on your ad. It's a cost-effective way to drive traffic and generate sales.
We are very aware that every company is unique and that the digital marketing landscape can seem overwhelming. Regardless of the type of business one is in, with Google Ads there will be an advertising opportunity that fits the way one wishes to boost their digital marketing. But navigating these waters is not always easy, and that's where our expertise comes in.
It can be hard to see where to start and how to maximize one's investment. One of the key elements in ensuring a successful Google Ads campaign is understanding and optimizing the click price - a crucial parameter for the profitability of your advertising. Read on as we delve into this essential component and shed light on how we, together with you, can ensure the best strategy for your business.
Understanding Click Prices on Google Ads
When delving into the world of Google Ads, there are some key factors that significantly determine the price you end up paying per click, also known as Pay-Per-Click (PPC) or Cost-Per-Click (CPC). It is essential to understand these parameters to optimize your advertising strategy and thus achieve the maximum benefit from your investment.
Maximum Click Bid: Understanding Max CPC
When setting up an ad in Google Ads, you set a maximum bid for how much you are willing to pay per click – also known as Max CPC (Cost Per Click). This bid plays a central role in determining whether your ad is shown and how high it ranks compared to competing ads. It's a balancing act: A high bid can place your ad higher, but can also quickly deplete your budget. Conversely, a too-low bid can result in fewer views and clicks.
Quality Score: The Key to Efficiency in Google Ads
Google continuously strives to deliver the most relevant search results to users. This commitment to relevance is precisely what makes Google the preferred search engine for millions. When it comes to advertising, the quality score plays a central role in ensuring this relevance.
The quality score is a measure developed by Google to assess the relevance and quality of the ads that advertisers wish to display. Although the list of factors determining a quality score is extensive, it fundamentally comes down to how relevant and user-friendly your ad and the associated landing page are in relation to the user's search.
To improve your quality score, your ad and landing page should be as closely aligned with the user's search as possible. For example, if the search is "furniture carpenter", a page from a furniture carpenter would be more relevant than a general furniture dealer. This concept is referred to as search relevance.
However, search relevance is just the tip of the iceberg. An effective Google Ads strategy should also consider other factors such as the page's user-friendliness, speed, and the historical performance of your Google Ads account.
When a user performs a search, an auction for the relevant ad click is initiated. In this auction, Google weighs both your bid and your quality score to determine the placement of your ad. This combination of bid and quality score forms your "Ad Rank" - and this rank determines whose ad is displayed.
Additional Factors Determining Click Price
In addition to Max CPC and Quality Score, several other factors can influence the click price. This includes the competition on the specific keyword, temporal variations (e.g., day vs. night or weekends vs. weekdays), the geographical location of the user, and the device the user searches from (mobile vs. desktop).
Finally, the overall ad ranking also plays a role. This ranking is determined by a combination of your Max CPC bid, your quality score, and the expected impact of your ad extensions and other ad formats. The higher this overall ranking is, the better your placement, and possibly at a lower price than competitors.
Understanding click prices is just the tip of the iceberg when it comes to Google Ads. With the right strategy and insight, you can maximize your ROI and ensure that your advertising delivers the desired results.
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